Marketers, agency execs predict hybrid events will remain this fall
2021-08-29Much like the return to offices, marketers and agency execs expected return to business travel and...
How esports companies are keeping fans engaged with ads
2021-08-28Esports companies are investing in adaptive, overlaid advertising services in order to introduce livestream viewers to...
Online gift guides are playing a bigger — and more difficult — role for brands
2021-08-28Sustainable candle brand Siblings started emailing gifting and product roundup media outlets in mid-July. The brand, explained...
With rising COVID-19 cases, brands recommit to vaccination campaigns
2021-08-27As the delta variant threatens society’s soon-promised return to normalcy, brands are once again ramping up...
Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming
2021-08-27Once the domain of hardcore gamers, Twitch evolved into a fully realized lifestyle streaming platform during...
M&A boom continues as Blackstone-backed Liftoff and Vungle merge
2021-08-26The blistering run of dealmaking throughout the ad tech industry is showing no signs of slowing...
Media buyers weigh in on the leaders and challengers on the social media landscape
2021-08-26Paid social media’s oligarchy, made up of Facebook, Instagram and YouTube, may soon have to share...
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