Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s affecting agencies at a time when they’re feeling the pressure of more project work and fewer agency-of-record assignments. Marketers aren’t simply taking work in-house to stop working with agencies but to have a greater […]
In open-plan offices, where privacy is nearly impossible to find and office chatter has made headphones the norm, the answer has become phone booths: small cubicles that allow for a modicum of lost private space, without forcing employers to give up the far more economically feasible open-plan concept. For agencies, the open-plan office is meant […]
That is especially apparent now, now that this year’s annual TV-and-video upfront ad-buying cycle is over and WarnerMedia has shaken up its sales leadership. While WarnerMedia and Xandr participated in this year’s upfront as effectively separate sellers, agency execs lobbied for the two companies to participate in meetings together, and multiple agencies succeeded in arranging […]
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings, into 40% of U.K. households last month, which covers roughly 30 million people, according to Sky. Scale is set to become a focal point of the telco firm’s pitch for […]
A ban on harmful gender stereotypes in advertising in the U.K. has snagged its first offenders and put advertisers and their agencies on alert. Two months after the ban came into force, both Volkswagen and Mondelez’s Philadelphia brand have been charged by industry watchdog the Advertising Standards Authority with presenting gender stereotypes in a way […]
Adapting to Google’s removal of DoubleClick IDs, which advertisers relied on for cross-device attribution strategies, hasn’t been easy for media agencies. Google’s proposed privacy-safe attribution product replacement — Ads Data Hub — remains in beta and still has teething issues. But a year on, agencies have started to either make ADH work for them or have […]
This is an editorial series on gaming sponsored by AdColony. Drone racing is going network. This weekend, the Drone Racing League kicked off its 2019 season by simultaneously broadcasting its races live on NBC, NBC Sports and Twitter, a first for the esport. The decision to branch out from cable — the previous three seasons […]
This is part of an editorial series on gaming sponsored by AdColony. Competitive gaming campaigns are now a staple, rather than a test, on media plans for most Kellogg’s brands. The advertiser is shifting more advertising spending to esports because it offers something that most traditional sports cannot — almost unprecedented access to younger people […]
Lee Jeans, the 130-year-old apparel brand, is doubling its digital budget this year, increasing its digital ad spend to account for 80% of its budget in 2019 versus roughly 40% in 2018. This shift comes as the brand is taking a new approach with influencers, using them more holistically as brand ambassadors featured in content […]
Creative agencies are in trouble. At least, that’s what it looks like when you consider the trend of clients pushing for project work rather than an agency of record assignments and lengthening payment windows. That is, if they aren’t working with consultancies or considering taking that creative work and moving it in-house. In order to […]
Reading About Marketing Trends On Our News Platform
If you are working in the marketing sphere, it goes without saying that reading digital marketing news articles and online marketing trends is your direct daily responsibility. Representatives of other professions may ignore what is new in digital marketing due to its alleged unimportance for professional decision-making. Whether you need the knowledge in the sphere for your professional growth or you enjoy reading brand marketing news and their latest developments, the internet marketing news section of this website will definitely fulfill your needs to the fullest.
In a broader context, such news includes all kinds of updates on the world’s greatest brands are doing to achieve even greater sales and results. These news platform sections may also inform readers about the latest trends in digital marketing news, trending SEO news and SEO trends 2019, social media marketing news among others. If these pieces sound rather interesting to you, stay tuned as below we will give a broader overview of the sections in question.
Top Digital Marketing Trends 2019
Marketing is one of the most complex fields of business due to its multifaceted nature and strong differentiation needs. Unlike standardized products that can be produced and sold everywhere simultaneously, advertising products are usually adopted to an array of cultural differences and specialties. Therefore, anyone who has ever worked on a complex marketing product comprehends the significance of knowing what other companies and agencies are doing.
To give you a glimpse of articles available on this news platforms, we have prepared the following overview:
Eventually, knowledge is the power that can be transferred into efficient decision-making for your business as well as life.