Facebook’s latest transparency effort lets Facebook users see more information about how advertisers are reaching them. But while the update is a step toward addressing privacy concerns and instituting self-regulation, advertisers say it will do little to alter behavior — and it’s still lacking details. This week, Facebook introduced changes to its “Why am I […]
To help secure future revenues, the commercial execs behind the Wimbledon tennis tournament are turning to the event’s past matches. The sports tournament wants to use its archive footage to reach new fans and win over more sponsors. Wimbledon may be one of the most prestigious sporting events in the world, but it’s unimposing when it […]
The marketing lexicon just got a whole lot more complicated with a new term: zero-party data. The ad industry has been on notice ever since U.K. regulator the Information Commissioner’s Office warned that the current use of personal data to buy and sell ads on the open exchange violates the General Data Protection Regulation. That, […]
Agencies are seeing an uptick in younger employees reporting burnout. Some see it as a symptom of a buyer’s market, with agencies encountering a faster-paced work environment, longer hours, tighter budgets and harsher deadlines to keep clients happy. Others believe younger employees, specifically millennials, might not know how to unplug from work or set work-life […]
Media buyers are finding booking ads on Facebook Ads Manager increasingly problematic since the social platform suffered its worst outage ever in March. For agency executives outside the U.S., waiting for fixes to those problems can often feel useless, unless they have a local Facebook rep on speed dial. “Buying ads on a buggy Facebook right […]
The economics of the agency model keep getting more complicated. The issues are well known: There are fewer retained agency-of-record accounts to go around, leading to a rise in project-based work. Plus, increased competition, more being done in-house and the increased involvement of procurement throughout the relationship means that running an agency is a little […]
While identifying influencers and their audiences has become easier, tracking their business value can still be a challenge for many advertisers. Some global advertisers are spending as much as a third of their digital budget on influencers but are still struggling to understand the real cost of promoting their brands this way. There are so […]
Instagram wants to be a happier place, but advertisers are skeptical. This week, Facebook-owned Instagram announced new tools to curb bad behavior and sent recently appointed Instagram lead Adam Mosseri to “CBS This Morning” to explain the changes. In short, Instagram will flag comments that artificial intelligence tools deem as offensive to the user who […]
When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn’t show any of the company’s products, and purposefully used “neutral language,” according to Kelley Ireland-Kelly, co-founder and CMO of Hath. The copy on the ad: “Discover the next generation of wellness and start feeling […]
TikTok wants more users, and it’s not just relying on viral sensations like “Old Town Road” to get there. TikTok’s latest growth strategy is called TikTok Rewards that lets users “redeem points for cool prizes to your favorite stores,” according to the app’s notification. TikTok users can collect points by inviting friends to the app through […]
Reading About Marketing Trends On Our News Platform
If you are working in the marketing sphere, it goes without saying that reading digital marketing news articles and online marketing trends is your direct daily responsibility. Representatives of other professions may ignore what is new in digital marketing due to its alleged unimportance for professional decision-making. Whether you need the knowledge in the sphere for your professional growth or you enjoy reading brand marketing news and their latest developments, the internet marketing news section of this website will definitely fulfill your needs to the fullest.
In a broader context, such news includes all kinds of updates on the world’s greatest brands are doing to achieve even greater sales and results. These news platform sections may also inform readers about the latest trends in digital marketing news, trending SEO news and SEO trends 2019, social media marketing news among others. If these pieces sound rather interesting to you, stay tuned as below we will give a broader overview of the sections in question.
Top Digital Marketing Trends 2019
Marketing is one of the most complex fields of business due to its multifaceted nature and strong differentiation needs. Unlike standardized products that can be produced and sold everywhere simultaneously, advertising products are usually adopted to an array of cultural differences and specialties. Therefore, anyone who has ever worked on a complex marketing product comprehends the significance of knowing what other companies and agencies are doing.
To give you a glimpse of articles available on this news platforms, we have prepared the following overview:
Eventually, knowledge is the power that can be transferred into efficient decision-making for your business as well as life.