Collegiate esports companies and organizations prepare for the future
In early 2020, with college campuses shutting down across the United States due to the COVID-19...
Why nostalgia marketing is everywhere right now
Nostalgia marketing is nothing new — brands, movie studios and fast-food chains, to name a few, have...
How Peloton CMO Dara Treseder made community her selling point
Most days start with an early morning Peloton bike workout for Dara Treseder. It’s on-brand considering...
Health app makers are on notice amid FTC data rule refresh
The Federal Trade Commission never applied an old rule governing the privacy and security of health...
How DTC underwear brand Thinx is diversifying its media mix with more OOH
Thinx, a direct-to-consumer period underwear brand, is expanding its out-of-home advertising efforts by way of its...
Misfits Gaming partners with The E.W. Scripps Company
Esports organization Misfits Gaming Group yesterday announced a $35 million funding round led by a $10...
Facebook recommends spending your way through its measurement problems
Take comfort, beleaguered advertiser: Facebook has heard your concerns about its advertising measurement challenges. It advises...
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