In a survey of 47 brand marketers by Digiday, 75% of marketers said taking programmatic ad buying in-house was difficult. The level of difficulty varied by answer as 21% said it was very difficult, 31% said it was difficult and 23% said it was somewhat difficult.Marketers were asked to rank the level of difficulty of […]
Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection Regulation.Top execs from the Information Commissioner’s Office have been on a PR push of late, appearing on stage at industry events, agreeing to interviews with the press to deliver a simple message, again and again: Take GDPR more seriously […]
Twitter is focusing more of its marketing efforts on experiential and out-of-home. By showing up more in the real world — whether that’s via a subway ad or a pop-up activation — the company is looking to make the brand more tangible to the average consumer. “If the past few months are any indication, we have […]
Samsung’s quest for ad budgets is coming to Europe. Execs from the company’s advertising division Samsung Ads meeting planners and buyers from some of the big holding groups in the U.K. in recent months. The message from Samsung was simple: buy ads from Samsung if you want to reach the growing number of households streaming […]
When SeatGeek started paying influencers, the ticketing company had a heavy hand in how those social stars talked about the brand. “We wanted them to hit every single talking point about the app,” said Ian Borthwick, director of influencer marketing at SeatGeek. “We wanted to push our products really, really hard.” That all changed after SeatGeek worked […]
Throughout the past few years, empowering women has increasingly become a central marketing ploy for brands, media companies and even celebrities. Pink knit “pussy” hats, T-shirts emblazoned with “The Future Is Female” and the Sheryl Sandberg-branded concept of “leaning in” appear more cringe-worthy than feminist. And in an era where women’s rights are at stake, […]
Retail media spending isn’t catching up to the hype.In a survey of 67 brand marketers by Digiday, the majority of respondents said they had no plans to buy any ads on retail media platforms in the next six months.Brands were asked their plans to spend advertising dollars on Amazon, Walmart, Target, Kroger and eBay. Only […]
“It’s so hard to see the future right now,” says Maddy, a teenager from New Jersey. “I worry that the world is going to end. I worry because of climate change. I worry about my family’s safety.”Nancy, 17, is from Boise, Idaho. She rates how excited she is for the future a solid 1 (not […]
Ally Financial is using Amazon to get the attention of its affluent millennial target.The financial services company has been working with Amazon since 2017 and was drawn to Amazon’s targeting capabilities. Since then, it has grown the relationship from testing banner ads to targeting Amazon audience segments that respond well to its ads across Amazon’s […]
If you’re searching for where to find chocolate near you online, Godiva wants to be on your radar. That’s why the chocolatier, known as one of the more premium chocolate brands, is increasing its digital spend, which now makes up 70% of its overall marketing budget, up from 60%, as it plans to target a […]
Reading About Marketing Trends On Our News Platform
If you are working in the marketing sphere, it goes without saying that reading digital marketing news articles and online marketing trends is your direct daily responsibility. Representatives of other professions may ignore what is new in digital marketing due to its alleged unimportance for professional decision-making. Whether you need the knowledge in the sphere for your professional growth or you enjoy reading brand marketing news and their latest developments, the internet marketing news section of this website will definitely fulfill your needs to the fullest.
In a broader context, such news includes all kinds of updates on the world’s greatest brands are doing to achieve even greater sales and results. These news platform sections may also inform readers about the latest trends in digital marketing news, trending SEO news and SEO trends 2019, social media marketing news among others. If these pieces sound rather interesting to you, stay tuned as below we will give a broader overview of the sections in question.
Top Digital Marketing Trends 2019
Marketing is one of the most complex fields of business due to its multifaceted nature and strong differentiation needs. Unlike standardized products that can be produced and sold everywhere simultaneously, advertising products are usually adopted to an array of cultural differences and specialties. Therefore, anyone who has ever worked on a complex marketing product comprehends the significance of knowing what other companies and agencies are doing.
To give you a glimpse of articles available on this news platforms, we have prepared the following overview:
Eventually, knowledge is the power that can be transferred into efficient decision-making for your business as well as life.